Cultural Appropriate has been a large topic within the beauty community and I really felt the need to voice my opinion. We've seen many brands called out for cultural appropriation or insensitive meme's posted on their social media. Many people have voiced their disappointment while others have said "you can't say anything these days because someone is always offended." First, if you see something that is hurtful to you voice your opinion. Cultural appropriation happens and education is needed. As a Native American, I will be the first to tell you that it hurts. I normally chalk it up to education, and think we should respectfully educate others. I really do feel that alot of times, people really don't know the difference. I'm normally not outright offended by the cultural appropriation but I am when a brand laughs it off. Suva Beauty recently was called out, and they clapped back with smartass comments to those calling them out. To me, that's what offended me most and why I cannot support that brand.

To those saying "you can't say anything these days" those comments hurt. People have the right to speak up. It's only recently that these things are actually starting to be taken seriously, and you brushing it off doesn't help these issues. Every single person has a right to their feelings. If it didn't bother you...great but that doesn't mean it didn't hurt someone else. In Canada, our history is dark against Native Americans and I'm proud of my people for having the strength to speak out because the backlash is real. Each and every individual has to make the decision to forgive or not. As a consumer, I have the right not to support a brand and I will not support brands that I don't feel align with my views. If I choose to forgive them and give them another chance, that's my decision. Social media is a great tool to get the word out, and it works. I still think education is key, but if people are so closed off and don't want to learn you can't force them.

If you've witnessed this or been hurt by comments on social media. I want to tell you that I understand and I've been there. Don't be afraid to speak up, while the negative comments are hard to ignore you may have educated a few more people in the process. I'll be honest, I'm nervous to post this but I think it's important. Can we please stop with the "you can't say anything" comments? They hurt.

The below video is Candy Palmater and she's amazing.